Write titles that fit the SERP

A unique 50-60 character title per page: keyword first, brand last.

From seo-audit, On-Page SEO › Title Tags.

Type a title

Type or pick a preset. Try All caps.

Acmehttps://acme.com › invoice-automation

Send, chase and reconcile invoices automatically. Acme syncs with Xero and QuickBooks so your books close on time.

56 chars 0 / 580 px 
<title>Invoice Automation Software for Startups and SMBs | Acme</title>
const ctx = document.createElement("canvas").getContext("2d");
ctx.font = "20px Arial";
const fits = (t) =>
  t.length >= 50 && t.length <= 60 && ctx.measureText(t).width <= 580;

Keyword first, brand last

Type a query. Only words before the cut get bolded.

Brand firstBad
Acmehttps://acme.com › invoice-automation

Send, chase and reconcile invoices automatically. Acme syncs with Xero and QuickBooks so your books close on time.

Keyword firstGood
Acmehttps://acme.com › invoice-automation

Send, chase and reconcile invoices automatically. Acme syncs with Xero and QuickBooks so your books close on time.

<title>Invoice Automation Software for Startups and SMBs | Acme</title>
<h1>Invoice automation software for startups</h1>

One title per page

Edit any title, or press Fix all.

    export const metadata = {
  title: { template: "%s | Acme", default: "Invoicing Software That Gets Startups Paid Faster | Acme" },
};
export const metadata = { title: "Pricing: Plans for Startups and Growing Finance Teams" };

    Why it matters, pros and cons

    Why it matters

    The title is the result's blue link, cut past about 580px.

    Pros

    • Whole promise visible before the click.
    • Matched keyword bolded where eyes land.
    • Each page ranks for its own query.

    Cons

    • The limit is pixels; 60 characters is a guide.
    • Google may rewrite a title it finds unhelpful.
    • The home page can lead with the brand.