Answer first

Ask in a heading, answer in the very next sentence.

From seo-audit, references/aeo-geo-patterns.md.

What gets extracted

Edit the answer or load a preset.

Featured snippet

example.com › guides

Voice assistant reads 

    <h2>What is sales tax nexus?</h2>
<p>Sales tax nexus is the connection between a business and a state that obliges
the business to collect and remit that state's sales tax. It can come from a
physical presence or from economic activity alone. Since the 2018 Wayfair ruling,
most states set the economic threshold at $100,000 in annual sales.</p>

    Buried vs direct

    Run the extractor, then drag the preamble to 0.

    Answer after preambleBad
    Answer right awayGood
    <h2>What is accrual accounting?</h2>
<p>Accrual accounting records revenue when it is earned and expenses when they
are incurred, not when cash moves. ...</p>
<p>Context and history come after.</p>

    Match format to query

    Pick a query type.

    Query

    Prose for every queryBad
    Format fits the queryGood

    Why it matters, pros and cons

    Why it matters

    Snippets and voice lift the first paragraph under a heading, preamble or not.

    Pros

    • One paragraph serves snippet, voice and skimmer.
    • Question plus answer maps onto FAQ schema.
    • Lists and tables need no rewriting.

    Cons

    • A complete snippet can end the search without a click.
    • Product pages and stories are not Q&A.
    • Word counts are guides; ranking still comes first.