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Apple design

Apple's motion, gestures, materials and type, on the web.

From apple-design ↗ by Emil Kowalski

20 principles

01

Respond on pointer-down

02

Keep feedback continuous

03

Keep the grab offset

04

Hysteresis and hit slop

05

Make animation interruptible

06

Blend velocity on reversal

07

Springs: damping, response

08

Hand off release velocity

09

Project momentum to snap

10

Rubber-band at boundaries

11

Symmetric paths and origins

12

Hint toward the gesture

13

Animate on the compositor

14

Translucent materials

15

Dim, separate, materialize

16

Fire feedback with its cause

17

Honor accessibility settings

18

Size-specific tracking

19

Undo and inline feedback

20

Mapping and specific labels