Where the eye gets lost
At the end of every line the eye jumps back to the left edge and has to land on the start of the next one. On a short line that jump is easy. On a long one the target is far away and faint, so readers slip a line, reread the same one, or give up. Designers who leave text at full width on a large monitor ask for that jump more than a hundred characters at a time. Cap the column and the page reads faster, even though nothing about the words changed.