Marketing paces slower

Brand pages can linger. Screens you repeat all day cannot.

Timings measured on ramp.com; Ramp publishes no design.md.

Same control, two speeds

Tap tabs fast, or press Play through.

Marketing pace, 400msBad

400ms ease
Product pace, 160msGood

160ms ease
/* this site's take, not Ramp's */
brand page:     300-400ms (measured on ramp.com)
product screen: 160ms, never above 300ms

Why it matters, pros and cons

Why it matters

The measured 300-400ms suits a page read once, in this site's view. Reused controls should answer in about 160ms.

Pros

  • Slow, soft motion gives a brand page a calm, deliberate feel.
  • Fast motion keeps a tab, filter or row from making the user wait.
  • One rule per context: linger on marketing, stay under 300ms in product.

Cons

  • The 160ms figure is this site's house rule, not something Ramp states.
  • Marketing timings copied into a product screen add up over a workday.
  • Faster is not always better: too quick a move can read as a jump.