Non-descriptive link text

seo/link-textwarningseoaccessibilitylighthouse

Why it matters

Links reading "click here", "learn more" or "read more" tell search engines and screen-reader link lists nothing about the target (Lighthouse: links do not have descriptive text).

Fix

Write link text that names the destination, or give the link an aria-label.

Credit

  • From Google Chrome

    Lighthouse flags generic link text such as 'click here' because search engines and users cannot tell where it leads.

  • From Google Search Central

    Recommends descriptive anchor text.

References